Nintendo Online Redesign Case Study

Research & Discovery
I began by exploring existing feedback and app store reviews for the Nintendo Switch Online app. I also examined UX patterns from similar platforms to understand common frustrations and expectations. The main issues identified included poor navigation, lack of consistency with Nintendo’s ecosystem, and unclear feature organization.

Defining the Problem
The app lacked intuitive structure and did not align with the visual and functional expectations of Nintendo users. My goal was to redesign the interface to be more user-friendly, visually cohesive with the Switch UI, and accessible across devices.

User Flow & Wireframing
I mapped out a simplified user flow focused on key tasks like accessing friends lists, viewing game invites, and managing settings. From there, I created mid-fidelity wireframes to structure each screen with improved layout, consistent UI elements, and standard mobile navigation patterns.

Visual Design
Using Nintendo’s established brand colors and typography, I created a clean and playful interface that reflects their identity while modernizing the mobile experience. The design intentionally mirrors aspects of the Switch console’s OS to improve familiarity and reduce the learning curve.

Usability & Accessibility Considerations
I incorporated accessibility-friendly features, such as clearer iconography, improved contrast ratios, and larger tap targets. Feedback from peer testing sessions helped refine the layout further, ensuring the interface worked smoothly for a variety of users.

Prototype & Final Mockups
Finally, I developed an high fidelity prototype to demonstrate key interactions and navigation paths. The final mockups showcase a redesigned app that feels consistent with Nintendo’s brand while delivering a smoother, more user-centered experience.